Mathilde, Gaspard's mother, living in Paris.
Co-founder with Margot (mother of Kirua, Aix en Provence) of the PETITPOINT brand. Likes beautiful materials, art, the sound of children in a house and having dared to change his life.
The two childhood friends had the very beautiful idea of bringing art to child's height. Sensory books and awakening mats designed and conceived with artists! Aesthetic and minimalist objects made in France with natural materials. There is still so much to tell you about their initiatives and creations! Mathilde has agreed to answer all LCDC questions! A very nice meeting.
What is your background?
I have worked in art and culture, diffusion and communication to support artists in promoting their work and their image. I also directed a contemporary dance company. Then I came to a point in my life when I was tired of the artistic side. Accompanying artists is a bit like being "their mother". And a mother is always present and available at any time. So I had very little time for myself, for my personal life. I needed a change of scenery. And the desire to undertake, to create something was there.
And Margot's, co-founder?
Margot is a graduate of the Duperré School of Applied Arts in Paris. She has worked in publishing and visual communication as a graphic designer. Then Margot also wanted a change. She has been trained to work in the early childhood field.
How did the idea of Petitpoint come about?
We became mothers almost at the same time. I would say that the birth of our children at the beginning of 2017 was the revealing moment. We had a huge need for creativity that we sought to satisfy. I am passionate about art and creation. So when Gaspard arrived, it was only natural for me to take him to the museums. But it was either in a stroller or a baby carrier, so interaction wasn't really that much...
With Margot we looked for other supports to approach art with them. But the books on offer were from the age of 8. So we started to imagine a book. We took some beige fabric that we assembled, a little bit of any way we could. Then we painted in an abstract way, inspired by our artistic universe. We offered it to our 4-month-old babies, we played with them. My son was attentive, he wanted to catch the image. Something was going on.
From then on, you worked on, completed this famous fabric book?
Yes, that rectangle format and the fabric material were really interesting. We asked a plastic friend to create a visual. We received it. We tried again with our children. It allowed me to create a link with Gaspard, to be well cared for and to share my passion for art. It was from there that we started making a real book. A label and a wooden ring have been added.
This first book made with four hands was THE prototype?
Yes. We then tested it with our children, friends and friends of friends. The feedback was positive. So we started with the artist's book for children and then went a little further with the awakening mat.
Who are the artists in your first production?
For our first editions, we have chosen to present the works of Jean Hincker, photographer and Lila Lefranc textile designer. We find artists through our research, our reading, our encounters. We suggest that they start from an existing work and adapt it to our books and the same for the mat. Each piece is in a limited edition, the books are numbered and the awakening mat is signed by the artist.
Where does the name and logo PETITPOINT come from?
A great adventure! We had found the name of our brand but the name already existed... the drama. We searched at length, we absolutely wanted the word "small". The word "stitch" is the stitch, the silkscreen stitch and finally the rallying point. We wanted something very round that also symbolizes the pregnant woman's belly.
What are the values, the spirit of the brand?
We are convinced that art is a matter of experience and not only of sight. We are therefore trying to offer the little ones the opportunity to experience a work of art. To adapt this work to their faculties. And we are convinced that art can accompany the link between the toddler, his parents and the outside world.
How does Petitpoint go further than the other books that deal with art for the little ones?
We have a very different vision of art accessible to children. In the child's world, you can find some in textile on the book shelves, but the colours are primary and not necessarily aesthetic. And the themes discussed are not very often renewed, animals, everyday objects. In these books, the images are already interpreted
With Margot, we are convinced that the interpretation is precisely different for everyone. When I look at our book I imagine a story. When my husband looks at him, he sees another one. We do not impose anything, so all readings are possible. A newborn baby or a 4-month-old baby will look at the book with its little eyes. You will be able to observe the expressions on his face, the reactions in his body, we feel that he wants to catch the visual. At 19 months, the child will tell a completely different story. We also give priority to
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